Why The Brochure is Here To Stay

In the world of property marketing the rise and rise of digital media has seen developers embracing exciting new sales tools and technologies, from websites to multi platform apps and touchscreen tables.

Some may think the growth in digital media signals the demise of the humble brochure, but at Pelican we like to take a different approach.

Digital and print tools compliment each other, and we’re proud to be pioneers of both. There is still very much a place for hard copy collateral that the consumer can touch, feel and take away with them.

Though brochures and print forms are now considered a more old-school method of property marketing, they’re still a very effective sales tool. Pelican Director Fiona says, “A brochure is a talking point, and an object to grace any self-respecting coffee table.  Words and pictures are of the essence in communicating a product, a story and a lifestyle.”

Pelican has years of experience in creating brochures of all genres from floor plan brochures through to beautifully designed host books.  Fiona says “Many customers still prefer to consume their information via print and in our experience, particularly with high-end luxury developments, clients want something premium, permanent and tangible.”

In The Guardian article “Who says print is dead?” Marcus Webb and Rob Orchard, Editorial Directors of the UK’s Slow Journalism Company, back these ideas about the merits of print, “For all the charms of the digital world and its tweets, feeds, blogs and apps, there is nothing like the pleasure created by ink and paper,” they say.

With so much information available online, a brochure must be tailored and comprehensive to keep up with other digital offerings. Creating unique content that speaks directly to a client, understands their needs and wants, is presented in a premium and well-designed style, and ultimately is a keepsake, is where Pelican brochures stand out from the crowd.